Still As Life

According to an article on eMarketer, gift card sales this past year have reached near $100 billion.

"Gift card sales totaled $97 billion in 2007, up from $83 billion in 2006, according to data from The Tower Group cited in The New York Times."

Thats not all. The amount of gift cards that aren't used, or have money left over on them is near $8 billion!

"Tower put that amount at $7.8 billion in 2007."

That's a huge amount of money that is basically free!

So what does this mean? From where I'm sitting, it indicates pretty clearly that gift vouchers are a great idea and are very worthwhile!

Retailers can't lose anything on them since they are paid for when they are purchased. Then if they don't get used before they expire, that's money for nothing!

What a great idea. If anyone wants to give me money for nothing, I wouldn't mind at all.

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